The Singita Miracle Beach begins from its three founders experiences within international resorts managing sphere.
This kind of professional journey gives birth to a particular sensitivity towards costumers’ needs, a great care towards their wellness and a strong desire of creating a “cult” meeting place for people who searches comfort without ostentation, good service without invasion and chose understatement as life style.
On July 4th 2003 this new beach concept has been inaugurated. It combines the simple beach use made of sun,
sea and relax with the offering of polysensory experiences
(such as good food, music, physical activities, perfumes etc.). The structure is very elegant and not invasive
and it perfectly integrates itself within the half- wild scenes of the Fishermen’s Village in Fregene (Rome).
Singita is in line with the new beach entertainment trends that put the beach at the center of the meeting joint ritual not only during the daytime; Singita becomes escapism desire, strong emotions, sensational sunsets, exotic flavors and perfumes, awesomeness. Typical daytime activity extends until sunset, offering incomparable charm. The night runs slowly between “ethno- chic” surroundings and lounge music; laid on cushions and wide towels softly enlightened by Mexican torches. Aperitifs and drinks at Singita , with lounge and chill-out live DJ set on week-ends, has soon become
a must-go meeting spot to chat, relax and sip the best cocktails of the whole roman coast also served in maxi jugs with long straws… one for each friend in order to drink all together. The spectacular ceremony of the “applause to the sunset” was born here and soon spread out all over the roman coast: when the sun touches the sea waves the wonderful notes of “O sole mio” resound in the air, and as soon as the last ray of sun disappears behind the orison everybody joins the applause to the incredible show that nature offers every evening.
During the whole summer the “miracle” ( Singita in Swaili language) repeats every day and this beach 25 Km from Rome, suddenly brights up and becomes other… a far and exotic stip of sand.
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